Digital
Marketing
for hotels
openWEB
Hotel Marketing
that works
The world of hotel digital marketing is so vast and so technical that it is difficult to know where to start, isn't it?
The good news is that it is not about doing everything, but about doing it well and focusing on the most profitable actions. At openROOM we will work with you to draw up a digital strategy with which you will see real results.
The sales potential of your hotel
How far do you want to grow your business? Here are 4 digital marketing strategies that will make your website's production rate against OTAs reach as high as you want it to go.
STRATEGY #1
Poor
Poor web design, poorly resolved responsive and/or not adapted to mobile devices. Non-existent SEO. Online distribution can be improved, with many disparities.
STRATEGY #2
Basic
Careful responsive and mobile web design. Good/correct SEO. Good online distribution with controlled disparities. Retention strategy implemented on the website.
STRATEGY #3
Good
Strategy #2 + Investment in Google AdWords (SEM) campaigns. Regularly updated web content. Optimal SEO.
STRATEGY #4
Optimal
Strategy #3 + Email marketing campaigns. Implementation of Blog on the website. Periodic publication of posts. Development of CRO actions.
Digital Marketing services
At openROOM we are dedicated exclusively to hotel marketing. That's why we know which digital marketing strategies are the best converters in the hotel sector. Are you ready to increase your results?
Google Ads
Have you ever wondered why all the OTAs advertise your hotel on Google? The answer is very simple: because it really works.
If you want your hotel website to become your first sales channel, this is a step you have to take.
At openROOM we are Google Partners and we implement Google Ads campaigns in all its formats: search, branding, remarketing, display, etc.
Google Ads 1
Google Hotel Ads
Google Hotel Ads is a platform aimed solely at tourist establishments, with very specific rules and which is constantly evolving.
Our team of specialists will guide you to obtain maximum profitability on Google Hotel Ads through our booking engine, which is certified by Google for the implementation of campaigns on the platform.
Website User
Google Hotel Ads
E-mail marketing
E-mail marketing really works. According to a McKinsey report, it is 40 times more effective than social networks in terms of conversion.
From our experience we know that it is the most cost-effective marketing strategy there is. All you need is a good database and to establish fluid, relevant and effective communication with it.
If you already have a database, we'll take care of the rest: segmentation, objectives, calendar, design, messages, mailings... If you still don't have it, we will implement all
the necessary actions to achieve it.
Hotel Breakfast
MyHotel
Tenemos la habitación preparada.
¿Desea añadir algún servicio?
Content Marketing
The question is simple: the more people who visit your website, the more likely they will end up booking on it. But not all traffic is good enough...
At openROOM we work to generate quality traffic, with real interest in the service your hotel is offering. And how do we do it? By improving the SEO on page of your website, creating new content, launching a hotel blog...
Cycling Blog
March 2024
Las mejores rutas en bici de Mallorca
Las mejores rutas ciclistas de la isla para disfrutar de paisajes espectaculares, la cultura local y unas vacaciones inolvidables.
Keyword Evolution
Digital experiences
Isn't it true that your customer is not always looking for the same thing on the website? Their interest changes depending on whether they are visiting you for the first time, if they are a repeat customer, if they are preparing their stay, if they consult the website from the hotel...
With our Dynamic Content Websites, you will be able to adapt the messages on your website according to different criteria: market of origin, entry channel, pages visited, behaviour on the website, type of device...
Digital experiences
Digital experiences
Related services
Professional
Web design
Boost your direct sales with a website designed to optimise SEO and user experience.
Web design
E-mail
marketing
Take your loyalty strategy to the next level with a tailor-made email marketing strategy.
E-mail Marketing
Dynamic content website
Websites that allow a high level of personalisation and offer specific messages to each type of user.
Dynamic content websites¿Any
questions?
We will be happy to help you grow your hotel.
Social Ads
At openROOM we don't do social media management. What we do do is create advertising campaigns on social networks - Facebook and Instagram - that allow you to reach people who have never heard of your hotel.
First, we define your audience to the millimetre: country, interests, age, gender, purchasing power, online habits... Then, we take advantage of the enormous segmentation potential of social networks to make yourself known among them.
Hotel Pool
Social Ads