Email marketing
for hotels
openWEB
What is
email marketing
Email marketing for hotels is one of the most profitable sales tools that tourist accommodations have at their disposal. The concept is very simple: send personalised communications via email. However, the results are spectacular.
At openROOM we provide tourist establishments with the best email marketing service for hotels.
The numbers of email marketing
of companies in the tourism sector use email marketing strategies
of brands are increasing their email marketing budgets*.
* Report Litmus 2022.
is the average email open rate in the tourism sector
* Report MailChimp 2022.
Advantages of email marketing
for hotels
Loyalty
Email marketing is a step forward in direct communication with your hotel guests.
Cross selling
& up selling
You will be able to offer your customers the possibility to hire extra services and improve their booking.
User
experience
This strategy of digital marketing for hotels will allow you to create truly immersive and personalised shopping experiences.
Email Marketing for Hotels
Reduction of
cancellations
Did you know that pre-stay communication with your customers is key to reducing cancellations?
Increased
direct sales
Abandoned cart reminders, promotions, last minute... The possibilities are endless.
Online Reputation
It detects problems during the stay and turns detractors into super satisfied users.
We connect with your PMS to send personalised emails based on user experience and profile
Emails that make a difference
1
Pre-stay
Prepare your customers' stay with emails that boost cross-selling and upselling. The best strategy to work on expectations and reduce cancellations.
2
In-stay
Look after your customers during their stay and find out how their experience is going. You will be able to anticipate incidents and offer an excellent service
3
Post-stay
Send out emails to your customers on special dates, offering them promotions at the right times and keeping you at the "top of their minds".
Service of email marketing 360º
BBDD Managment
01
We import all your contacts, connecting our platform with all incoming channels: PMS, web registration, wifi user...
Translations
04
We offer professional translation services. We also use translation tools based on Artificial Intelligence..
Delivery platform
02
In openROOM we have an exceptional partner: Fideltour. The best email marketing tool for hotels.
Strategy
05
We work with a customised and meticulously detailed planning of shipments and automations.
Design
03
Our design team will prepare customised email templates that convey your brand image.
Reports
06
Each month you will receive an advanced report on email marketing performance, leads and conversions.
We take every detail into account:the timing, the subject, the frequency, the images...
Email marketing for tour hotel step by step
Database
In the first phase of development of the email marketing project for your hotel, we will take care of the import of contacts and integration with channels: PMS, booking engine, captive Wi-fi network portal, newsletter subscription form...
Once we have the entire database loaded and with all the information well categorised, we will start working on segmentation and interests. Thanks to this, we will be able to run email marketing campaigns targeted to specific segments.
Brand image
After taking care of the database, it's time for the design. We will establish the basis so that each of the emails we send will convey the brand image and the personality of your hotel, hotel chain or tourist destination.
We will rely on el Brand Book We will rely on logos, typefaces, corporate colours, graphic elements, image styling...
Annual planning
From openROOM we will define the automatic mails that will be sent to the customer to accompany them throughout their Guest Journey: welcome mails, upselling, satisfaction surveys...
We will also work on the annual calendar of campaigns. A planning in which we will always leave room for any necessary adjustments based on the development of the season and the specific customer needs.
Sending emails
This is the most operational part of our email marketing service for hotels. At openROOM we take into account dozens of aspects when sending each and every one of our emails: time, day of the week, subject, copy, design, full responsive, calls to action, personalisation…
In addition, we regularly carry out test A/B cwith the aim of getting the most out of your hotel's email marketing strategy.
Analysis and optimisation
The last phase in sending an email marketing campaign is the measurement and analysis of the results obtained. This phase is very important as it will allow us to improve the performance of campaigns and optimise them progressively.
All our email marketing clients receive regular performance reports with the most important KPIs of the campaign: clicks, visits, conversions…
Frequently asked questions
about email marketing
There is no specific quantity that we must take into account for our campaigns to be successful. However, the results grow exponentially in reference to the number of contacts. At openROOM, we recommend starting with a minimum of 5,000 contacts and, from there, to grow the database.
If you don't have a database yet, we will help you to implement all the necessary tools to build a solid database.
Related services
Strategic digital marketing
We help you to design and implement the best digital strategy: Hotel Ads, Google Ads, email marketing...
Digital marketing
Professional
Web design
Boost your direct sales with a website designed to optimise SEO and user experience.
Web design
Dynamic content website
Websites that allow a high level of personalisation and offer specific messages to each type of user.
Dynamic content websites¿Any
questions?
We will be happy to help you grow your hotel.